on trend

Trend Focus: Why Colorful Hair Is Cool Again

February 3rd 2016

Just when you thought kaleidoscopic hair couldn’t gain any more momentum, pastels and rainbow-hued tresses are having yet another magical reincarnation. Candy-colored locks – once reserved for only the most fearless of hair chameleons – have emerged as the trend that just won’t go away.

From celebrities like Katy Perry, Lily Allen and Nicki Minaj, to model pioneers like Chloe Norgaard (who first shook up the runways at Rodarte’s Fall 2013 with her technicolor hair) or Fernanda Ly, the Australian model whose long pink mane and gothic style stand out even in the noise of Tumblr and Instagram. Off the runway, too, the trend holds a powerful new grown-up appeal. Fantasy colors are a compelling statement that have woven their way past the high-fashion runways and become a larger, high-impact movement.

@thedisneylandprincessCrédits Photo @thedisneylandprincess

Berlin Fashionweek SS2016 colorful hair

It’s a noteworthy global shift, where women beyond the stylists and editors shaping our notions of beauty, have embraced individualistic and out-of-the-box ideas in regards to the way they express themselves. Who hasn’t spotted conceptual variations on the look, be it on the street, social media or at work recently? Streaked through the ends of a prismatic ponytail, the softest hint of sea foam caressing a fringe, or just painted on in a singular wash of sugared pastel, the newest take on the trend is conceived whichever way you want it. With that in mind, we spoke to Jason Backe, a L’Oréal Professionnel Brand Ambassador & Master Colorist at Ted Gibson in New York, to find out his prismatic predictions for 2016, and the best way to care for your hair so it keeps getting better in all its faded glory, no matter what shade you play with.

Berlin Fashionweek AW2017, Maybelline colorful hairPhoto credits L’Oréal Professionnel – Thomas Rafalzyk

What are the color trends that will be big in 2016?

I think we’ll see three strong nontraditional trends – jewel tones à la Kylie Jenner, translucent pastels and bright whites.

Why do women love experimenting so much with color?

In the past, these bold statements were only for the punk kids – now the trend has turned mainstream. After several seasons of very natural looking balayage and ombré , it’s refreshing to see something bold that expresses a bit about who you are; what better way than through color?

Where do you see the pastel and rainbow trend going this year?

I think we will see even more people (including men) experimenting.

What’s the best way to look after hair when experimenting with color?

When we’re trying to achieve these looks, we’re often doing some serious lightening, which can leave the hair feeling compromised. My advice is to shampoo less and treat more – L’Oréal Professionnel Vitamino AOX Shampoo is a fantastic color-safe shampoo and the L’Oréal Professionnel Profiber treatment will not only change your hair, it will change your life!

Why is pastel color so appealing?

It can be soft or bold, it doesn’t matter what your skin tone is, your race or your dress size. There is really something for everyone. My favorite shade at the moment is iridescent lavender.

What inspires you when you’re concocting your color mixes?

I’m inspired by helping women see themselves the way I see them – beautiful.


Berlin Fashionweek SS2016 colorful hairPhoto Credits L’Oréal Professionnel – Thomas Rafalzyk