The year starts with exciting news and FAB reviews here February major event: blondie Hailey Baldwin and brunette Taylor Hill join L’Oréal Professionnel. With their dream hair, they embody all the trends in haircolor and haircare for the brand. Here is all we know:
“Hailey Baldwin and Taylor Hill incarnate a new generation of women who are both addicted to fashion and ultra-connected, women who express their personality through their hair color and their style, transforming as their desires evolve,” explains Marion Brunet, Brand President of L’Oréal Professionnel, with a smile on her lips.
The Blonde: Hailey Baldwin
Hailey Baldwin, a 20 something bombshell, is as well-known for her family tree as for her super-famous friends and her modeling career. Daughter of actor Stephen Baldwin (“Usual Suspects”) and niece of actors Alec Baldwin and Kim Basinger, she counts Gigi and Bella Hadid and Kendall Jenner among her friends – and Justin Bieber as her former boyfriend. On the professional side, she moves among the greats. Already featured on the covers of “Love”, “Tatler”, “L’Officiel” and “Marie Claire”, this starlet from the IMG Models agency has also represented the campaigns of Ralph Lauren, H&M and Guess, and has strode the catwalk for Dolce & Gabbana, Elie Saab and Jeremy Scott. As an expert in ultra-glamor selfies, Hailey amazed her nine million followers on Instagram when she paraded grey hair at the last Coachella Festival, before changing to pink and then finally returning to baby blonde. Hailey’s a genuine beauty addict, and is a natural figurehead for L’Oréal Professionnel, incarnating a new pallet of colors in natural hues and shades chosen by French stylist Vanessa Bruno for the iconic INOA range. “It’s amazing how just a new hair color can change everything,” she explains. “I feel that it even affects my moods. I feel like another Hailey!” She is also the new face of Pro Fiber professional care range.
Photo credits: L’Oréal Professionnel
The Brunette: Taylor Hill
The fiery angel at the latest Victoria’s Secret show in Paris, last December, Taylor Hill, 20, is quickly rising to the ranks of the super models. With her green eyes, her profiled mouth and baby face, this beautiful young lady was discovered at age 14 by photographer Jim Jordan, and ever since her career has rocketed. Under the guidance of the IMG Models agency, Taylor can be seen and adored on the catwalks of Chanel, Miu-Miu, Giorgio Armani and Versace. The 5ft 8 brunette was even made Model of the Year at the Fashion Media Awards in 2015. This Generation Z star is very at ease on social networks, and it was on Instagram that the top model shared this with us: “I’m so excited to be in Paris for this campaign, and to be part of the L’Oréal Professionnel family” – and this received 485K likes!
Between photo sessions, Taylor’s hair gets constant attention: “I’m extremely honored and very proud to be a L’Oréal Professionnel muses. Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel, I know that my hair will always look beautiful, shiny and healthy, as if I’ve just stepped out of the salon!” says the lady now representing Série Expert, the iconic haircare brand of the hairdressers, PowerMix and the new Color Correction service.