on trend

Spring Summer Hues with Vanessa Bruno for L’Oréal Professionnel

March 22nd 2017

L’Oréal Professionnel has given a free hand to Vanessa Bruno, the quintessential Parisian fashion designer, to create a highly gentle color chart that ranges from nude beige to coppery red. FAB is here to bring you everything from this fantastic encounter between fashion and beauty.

Spring Summer Hues with Vanessa Bruno for L'Oréal Professionnel, hair color
Photo credit: L’Oréal Professionnel

Vanessa Bruno For Inoa

Just like fashion, beauty has its collections. For spring/summer 2017, Inoa – the permanent ammonia-free and odorless coloring range by L’Oréal Professionnel – asked Vanessa Bruno, the high priestess of a smart Parisian fashion with feminine naturalness, to define 12 new shades. “L’Oréal Professionnel was looking for someone who would give them an artistic direction emblematic of women. They wanted a natural woman who represents Parisian chic and who is also slightly effortless, in the bohemian spirit,” says Vanessa. “For me this was perfect since I consider women as a whole. As in ready-to-wear, I don’t consider a garment on its own, I include it in my creation around women and even in a world of wellness.”

Natural Tones

Internationally known for collections that are all softness and elegance, Vanessa Bruno looked for inspiration in nature for these new colors: “I wanted to work in the same way as on my collections but since hair is a living matter, I immediately thought of nature as a source of inspiration. So I turned to natural materials and images that are a reflection of sand, the Sahara desert, wood and its different kinds of textures. I would look at all its veins and this natural color chart seemed interesting to me,” says the designer who has baby blonde hair. Once the colors were identified, Vanessa worked with colorist Frédéric Mennetrier to adapt them in coloring. “Vanessa gave me her universes and my work was to translate them into the color of hair. How was I going to obtain these natural colors? Hair, even when it’s natural, does not have one color but several, made of vertical and horizontal effects. And on one single hair, color is not uniform. My work was to reproduce this process in order to stick as best as possible to this natural result,” explains this professional master colorist.

Spring Summer Hues with Vanessa Bruno for L'Oréal Professionnel, hair color
Photo credit: L’Oréal Professionnel et Vanessa Bruno

Redefining Naturalness Each Season

“In the history of color, naturalness is timeless,” assures Frédéric. “Nowadays, there are two types of clients. There’s the one who wants to have fun with coloring, so she will choose the #ColorfulHair mentioned by Matthew Collins. And there’s the one who wants to cover her white hair or look better thanks to streaks with natural tints. This means that naturalness must be redefined every season. To heighten beauty with soft techniques is the aim of the game for the 12 new colors of the Inoa range. When blondeness becomes light, in this case it’s called “nude beige”.” The colorist works on a combination of warm and cold beige tints for a natural result that illuminates the facial contours. When touches of light on all the hair are wanted, with hair tips that are lighter than the half-lengths or the roots, the best option is the copper-colored foilage (as in foil). In this case, the challenge of this technique lies in the colorist’s hands. A progressive graduated hair lightening must be obtained – subtle on the top, enhanced on the hair ends, with very natural illuminated lengths.

Spring Summer Hues with Vanessa Bruno for L'Oréal Professionnel, hair color
Photo credit: L’Oréal Professionnel et Vanessa Bruno

And who else other than Hailey Baldwin could incarnate this range of color? After having gray then pink hair, Alec Baldwin’s niece’s nude beige is surely a thing of great beauty.