on trend

Josh Wood, The ‘Uber Colorist’, Joins Redken

May 19th 2017

Josh Wood, the world’s most in-demand, trendsetting colorist, is joining Redken as Global Color Creative Director. Here, FAB presents the British talent who’s reigned over the beauty landscape for over two decades.

Elevating Color

Josh Wood is known by top editors and celebs as the go-to colorist for today’s most influential stars. He’s created game-changing color techniques that set haircolor trends globally, including “hyper natural”, “making gray OK” and “surf kissed”. His work has been featured in high-profile magazines including British, US and Japanese Vogue, W Magazine, Elle and Grazia, and he collaborates with top fashion houses including Louis Vuitton, Jean Paul Gaultier, Versace and Marc Jacobs to create color looks for Fashion Month.

Josh Wood colorist
Josh Wood, Global Color Creative Director, Redken

His Ateliers in the UK (including Notting Hill and Barbour & Parlour) serve as creative hubs where Wood brings his signature services to his clientele.

Josh Wood & Guido Palau, A Match Made In Heaven

Now as Redken’s Global Color Creative Director, Wood will join Guido Paulo, with whom he collaborated on his 2014 book “Hair”, as the most authoritative voice in the industry, setting trends that will influence talent and looks worldwide. “I’m honoured to be working with Redken and be the brand’s Global Color Creative Director”, says the artist.

“Color is my passion and I’ve always wanted to push the boundaries on the way we think about color. I’m excited to bring a new vision to Redken and I can’t wait to be part of the Redken Tribe.” Josh Wood

His Role, His Vision

In his new role, Wood will be a spokesperson for Redken Haircolor, participate in Redken’s education initiatives and events, provide artistic direction on photo shoots, and offer his product development vision. He’ll also create haircolor looks for Redken’s models and muses, which will be showcased on social media channels.

From Working Class To Royalty

Josh Wood has come a long way since he began his career over two decades ago, but he has kept the humbleness and open mind of his early years. Born in a working-class family in the mining town of Barnsley, he signed up for a Saturday job at a local salon and understood that this could be the start of a new life. He worked at Vidal Sassoon in Leeds then in London.

There he discovered a talent for color and remained with the company for 14 years, moving to New York with Sassoon to work closely with the visionary. In New York he met David Bowie. It was the start of a creative relationship and friendship that led to Wood collaborating on the iconic “red look” for Bowie’s “Earthling” album.

Back in London, Wood co-founded Real Hair in Chelsea in 1999 and, in 2011, his true salon home, Josh Wood’s Atelier. A “creative hub” concept in Holland Park, the bright space is inspired by an artist studio and has been dubbed the “anti-salon”. There the team creates unique, personalised color, to perfectly complement each client’s personality, look and lifestyle.  No two colors he creates are ever the same.

A Contrast Avant Garde look⠀

A post shared by Josh Wood (@joshwoodcolour) on

Carried by this passion for the unique expression of each human soul, Wood creates vibrant, living colors that elevate hairstyling to a higher dimension. Maybe you already are among his 14000 Instagram followers on @joshwoodcolour ?