Having arrived in Paris from Algeria when she was two years old, Bouchra Benhalima, also known as Boubouteatime online, loves to travel and discover other cultures. Her travels to all corners of the globe and her unique view of style have already seduced more than 85,000 followers, both from France and from the Arab world. Through this digital Q&A, FAB reveals her views on beauty, straddling as they do two different influences.
A Parisian born in Oran, the city of her heart, as she likes to say, Bouchra first of all defines herself as a citizen of the world. Passionate about art and fashion since she was very little, she moved to London and joined the London College of Fashion immediately after obtaining her undergraduate degree. She turned her two passions into a career and quickly immersed herself in the digital world, launching her blog, Boubouteatime, seven years ago. After briefly working in a Parisian styling office in 2010, she created her own design studio. She creates visual content for brands, which she shares on social networks.
FAB: If you were a beauty trend, what would you be?
Bouchra Benhalima: One of the neon color varnishes launched by Chanel for this summer. Being an unconditional fan of varnish and having no less than 50 shades of it myself, I find these colors perfect for the season. They are great for morale!
FAB: What if you were a hairdressing tutorial?
B.B.: A knotted braid. It’s a very feminine hairstyle that works for most women. It’s not complicated to make but it’s not necessarily obvious either. It can work for any type of occasion, from weddings to professional appointments.
FAB: What if you were a hair trend?
B.B.: I would be the wavy effect on a short square cut. I love its ’50s appearance and I find that it does a good job rounding out facial features. Unfortunately, I’ve never dared to wear it because I feel that it’s not adapted to the shape of my face.
FAB : What if you were a make-up tutorial?
B.B.: How to put on make-up in a car? You know, you could look at 1,000 beauty tutorials, unless you get up a six in the morning, it’s a real pain to do a good job putting on make-up in everyday life! Just the skin tone alone can take 30 minutes… So, here’s a tutorial that I find particularly useful. It can be used by all women and it seems to me much more necessary than a tutorial about “contouring” or “smoky gaze”.
FAB : What if you were a beauty app?
B.B.: My Little Beauty, which is an app that gives you one beauty secret per day on your phone. It doesn’t just have make-up tricks. It also has tips for wellness, sports and nutrition. It’s this diversity that I like. For example: how to run for only five minutes and have a nice butt. Or how about: the most popular breakfast recipe in San Francisco. Or again, the eyeliner line perfect for your eye shape. Or even, five tips that cost nothing to take care of your skin.
FAB : If you could invent a beauty app, what would it be?
B.B.: Make-up for dummies! An app that would teach the basics to women who just don’t have the time to put make-up on. For example: how to unify your complexion, a foolproof technique to hide a zit, how to put on eyeliner without poking your eyes out, etc.
FAB: If you were an Instagrammer – other than yourself – who would you be?
B.B.: Negin Mirsalehi, this amazing web influencer who is also a true business woman. She’s created the “Gisou” brand of hair products that’s doing amazing right now. In addition to being beautiful and being a true fashion icon, she pushes women to move forward, to take the leap and to achieve their projects.
FAB: If you were to send a Snapchat video, what would be in it?
B.B.: A “Behind the scenes” video where I would show the background of preparing an Instagram post to my followers. On Instagram, everything revolves around having perfect aesthetics. Everyone is beautiful, without a single false note. And yet, I think that we shouldn’t hesitate to show the other side of the picture and demystify these photos. That would avoid a lot of frustration and would make it possible for people to better anchor themselves in the real world.