David Beckham is the ambassador for Biotherm and Antoine Griezmann for Gillette – there is no doubt that the influence of footballers goes beyond the field, reaching every sector, including beauty. Like Griezmann, who creates a buzz every time he cuts his hair, football players, both men and women, are now considered to be influencers of fashion and beauty. But how much do the eccentric haircuts of these stars of the field actually influence the clientele? FAB has some answers:
The Goal Of Footballers: Having The Most Unusual Hairstyle
With long hair like Ibrahimovic’s, a mohawk like Neymar’s, a quiff and razor-cut part like Ronaldo’s, a leopard dye job like Pogba’s, a hipster beard like Ramos’s or Piqué’s – football players tend to be eccentric when it comes to new haircuts. “For them, hairstyles are a way to stand out. It’s their brand image,” explains Mika Caiolas, a Parisian hairdresser for Barber Factory, who have built themselves solid notoriety by creating the hairstyles of some of the greatest soccer stars, such as Kingsley Coman, Marquinhos, Paul Pogba and Cristiano Ronaldo.
“Nowadays, players are extremely aware of their image. They are very active on social networks. On the field, everyone wears the same uniform, so they try to use their bodies to stand out with tattoos and hairstyles,” says Vincent Grégoire, a trend-hunter at the Nelly Rodi style office. And the effect was immediate when Griezmann went from short brown hair to long blue locks last June, then bleached out in July and held with a headband in September. Journalists as well as social networks can’t get enough of the phenomenon. “Griezmann has always liked having fun with his hair. He’s worn it grey, long and platinum blond and shaved on the sides,” says Landry Agrès, who is also a specialist of footballers’ hairstyles at his salon, Milk, in San Sebastian, Spain. He’s used to creating hairstyles for players in Real Sociedad, including Griezmann, who is still a faithful patron despite having moved on to Atlético Madrid.
Fans Flocking To The Players’ Salons
These salons are always full, and both hairdressers confirm the significant influence the players have on their fans, who all want the same cut. “Before, we used to have to copy rock stars or movie actors, but now we’ve got soccer players. The most requested ones are the haircuts of Ramos, Griezmann (the short version) and Ronaldo. They’re short cuts, faded on the sides, sometimes with a quiff and lots of texture,” says Landry Agrès. “The players’ haircuts in particular inspire younger clients under 25, who are often soccer fans and who want to identify with those they watch playing. Right now, a lot of them are asking for fade cuts with patterns on the edge and bleached on top,” says Mika Caiolas.
Whether in good or poor taste, to each his own. “The influence of footballers is nothing new, and it’s real for a certain portion of the population, that is, kids from working-class neighborhoods who like wearing DSquared caps and Dolce & Gabbana jackets. This trend instead is acting as a repellant for a more intellectual and well-off population, even though hipsters sometimes follow some more common conventions, such as hair wax or razor-cut parts,” explains Vincent Grégoire.
In a different style, in the United States, women soccer players are the ones featured on the pages of magazines as having the prettiest hairstyles. If we only had to name one, it would be Alex Morgan, the women’s world champion in 2015, who with her auburn hair decorated with a pink headband or a fancy braid, has become the new American It girl. As photographed by Annie Leibovitz in Vogue, interviewed in Elle US, and invited on the red carpet, she serves as a role model for an entire generation of young, dynamic women, who read her beauty tips and her encouragement to stay ladylike, even on the field. Her fellow team-member, goalie Hope Solo, Sydney Leroux and her braid, Carli Lloyd and her bun, Megan Rapinoe with her platinum pixie cut, Christen Press and her high ponytail, Julie Johnston and her wide headband are all eye-catching as well. “Girls are trying to appear more respectable to try to move away from the ‘pumped-up’ muscle image they might be labeled with. They’re more preppie, and try to have higher quality style,” says Vincent Grégoire.
Brands Snapping Up These Fields Of Influence
Brands, especially cosmetics, are aware of the powerful influence of these players, and don’t want to be left out. In the 1990s, Eric Cantona was already a model for Bic razors, then Zidane for Eau Sauvage by Dior, and now German Manuel Neuer, Italian Gianluigi Buffon and Griezmann are all ambassadors for Head & Shoulders. The Frenchman also appears in advertisements for Gillette, as does Lionel Messi. The same goes for the women: Hope Solo is the muse of Simple Skincare, and Alex Morgan for Degree deodorant and Chapstick lip balm. Brands are thus appropriating the image and notoriety of players, and are playing off the emotional relationship that unites them with consumers.
The champion in all categories of style in the world of football is still, of course, David Beckham. “Far from the stadiums, his different haircuts continue to inspire us,” says Landry Agrès. “Beckham is his own category,” says Vincent Grégoire. “He brings together working-class and posh neighborhoods. He has a bad-boy yet clean look. He has become a fashion icon.” And spread the word: Beckham is currently working in collaboration with Biotherm to launch a high-end line of men’s grooming products.
The beauty of the sport is the beauty of its players!