The digital age has spared no field of business, and new technologies have made their mark in the world of hairstyling. A spotlight on a domain that used to be done entirely by hand, and has now taken on a 2.0 aspect.
Anne-Caroline Paucot leads conferences and workshops about careers of the future. At these meetings, she regularly asks her audience which job they think will never change. The answer is invariably the same: hairstyling. “Many think that this artisanal job will not be affected by new digital technologies. This is a big mistake!” she explains.
Still, research is being made in many applications that may revolutionize the job in the more or less long term. The first advance has to do with the introduction of digital technology in salons: client management and inventory software, online booking platforms, automatic text reminders for appointments are all developing very rapidly. Attending the Salon Futur en Seine last June, the AGT Digital Company gives hairstylists a new way of training remotely thanks to Hair Teach 3D. This application lets them follow tutorials, then practice on augmented-reality models before trying out the technique on their own clients.
Augmented reality in hairstyling
Panasonic, on the other hand, presented its smart mirror in 2014. Equipped with cameras and a face recognition system, it lets you visualize clients with different hairstyles and to anticipate the result before cutting or dying a single strand. Aaron Dorn, a British studio hairstylist and former computer technician, is excited about these new inventions. “During a consultation, these mirrors will certainly help hairstylists to better understand their client’s wishes because misunderstandings may lead to bad experiences and client dissatisfaction.”
A salon like a video game
James Bremner, a marketing conslutant for salons on New York, imagines how the Kinect technology, developed by Microsoft for its Xbox to control video games without a joystick, can be applied in salons: a client walks in the door, is recognized and greeted on a screen set up at reception, their profile is displayed as well as the products best suited for their hair, perhaps at a discount, and their favorite drink is already being made. James Bremner adds that information about the client can be displayed on the mirror and the hairstylist can control it with gestures without even touching the screen. “These emergent developments are the basis of new creative business models that will help hairstylists fully concentrate on their client,” he explains.
In hair salons nowadays, science has rethought hand craftsmanship, modernity has combined with ancestral know-how and technology is supporting aesthetics. The result: excellence at the hands of our hairstylists.
Photo credits ©AGT Digital