they innovate


Welcome To The Age Of Augmented Beauty

September 29th 2016
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In the middle of Paris, the Carita brand has been a top name in professional beauty for 50 years and has now reached new heights with Néomorphose. Simultaneously manual, sensory and (slightly) instrumental, this treatment regenerates skin in one hour and 45 minutes of delight. FAB unravels this sensory voyage.

“Develop The Brand While Staying True To Ourselves”

The Carita Institute has been located on Rue du Faubourg Saint-Honoré since 1945, taking care of men and women looking for skin care, but also for their well-being and relaxation. Although Rosy and Maria Carita, the founding sisters, are no longer with them, their driving force is still going strong. “Our mission is to develop the brand while staying true to ourselves. This is what the sisters left us with,” says Claire Groult, the head of the beauty brand. As a pioneer with Beauté Globale, and visionary with Cinetic Lift Expert (the ultra-effective device that uses luminotherapy, micro-currents and ultrasonic massage), Carita has combined talent and expertise to create a new generation of care that promises a bright, sparkling complexion and uniform skin texture. “Our methods are alternatives to more invasive techniques such as plastic surgery,” says Claire. Presented as a new concept, Néomorphose is a major treatment that works from the deep skin layers to the surface over several steps.

Photo credits: Carita
Photo credits: Carita

A Transformative Experience

The idea might seem simple: transforming skin and revealing long-lasting beauty. Yet the method is a job best left to the experts. This transformative anti-aging treatment takes places in three main steps. First comes resurfacing: a peel removes suffocating elements from the surface of the skin, followed by a jelly-mask to reveal a smooth complexion. Then, the skin is toned from the surface to the deeper layers to become more tonic and firmer. Finally, the regenerating phase soothes and repairs the skin using a cream containing key active ingredients.

Photo credits: Carita ;  Néomorphose
Photo credits: Carita

Custom-made For You

Whether you’re 30 or 50, with different complexions and expectations, the treatment will vary from one person to another. For everyone, the objective of this treatment, which is experienced as a moment of unparalleled well-being, is to “work gently, so that cells will begin generating collagen again”, explains Claire. Although the effect is immediate, it still lasts over the long term – the objective is to get a head start. The skin will be smoother, brighter, more uniform and firmer.

Photo credits: Carita ;  Néomorphose
Photo credits: Carita

Although at the time of the Carita sisters, the beauty brand welcomed the Paris élite and the stars of Hollywood, the brand now deals with savvy 30-somethings and active 60-somethings, in addition to politicians from the nearby Palais de l’Elysée.